The Apple Store in Myeongdong is a modern architectural marvel at the base of a 20-story mixed-use tower. It spans the full city block, offering a grand street frontage.  The structure frames the storefront with a monumental colonnade, while the interior extends into communal spaces, promoting circulation.

 

The upper level includes the Forum and a Boardroom with a bespoke light installation. A staircase winds around our mirror stainless steel elevator, connecting the retail room, customer service and showroom, all with bright white terrazzo floors, enhancing both functionality and aesthetic appeal.